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WeChat Marketing for Beverage Chain – Starbucks


For beverage chains like Starbucks, driving consumers to physical stores is their ultimate business goal, and one of the most efficient ways to achieve that was to distribute store coupons. With WeChat Pay becoming one of the most popular payment methods in the country distributing coupons has never been easier! 

During the Christmas Season, Starbucks launched a WeChat moments advertising campaign featuring its limited-edition Christmas themed red coffee mugs in a short video. Users were presented with a Starbucks Christmas special coupon after they clicked inside the ad. The coupon was automatically transferred into the users WeChat wallet for use instantaneously.

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As a result, The Starbucks’ WeChat marketing campaign was so well-received that users played the video ad an average of 4.9 times each,  and 50% of the coupons were redeemed!

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