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WeChat Marketing for Wine – Fancy Cellar


Selling wine using E-Commerce on the WeChat platform can be challenging due to the counterfeiting issues present in China. According to sources, nearly 70% of all wine in China is fake. Chinese consumers are looking for quality foreign goods that they can trust, and are gradually turning to E-commerce to meet these demands.

Fancy Cellar earned the trust of its consumers by educating them on the nuances of wine and spirits. Fancy Cellar operates a successful WeChat shop that provides an easy and reliable platform for consumers to purchase legitimate brand name wines and spirits.

Through providing useful content that was highly shareable, they were able to build up trust in their brand, acquire new followers, and drive sales with a limited budget. This is a great example of using high-quality content to power your WeChat marketing strategy.

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Fancy Cellar WeChat Shop

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