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WeChat Marketing: Top Strategies from Agency in Hong Kong

Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of users opening the app more than 10 times per day and 40% seeking out information through official accounts and groups. WeChat continues to expand its ecosystem and has made significant milestones with the launch of WeChat Work and WeChat Mini Programs. Let’s not forget to mention the game changing social search features such as brand zone and the increased integration of e-commerce. An effectively executed marketing and advertising campaign on WeChat can serve the needs of any business and increase the demand for the product or service that they offer. It is almost impossible to succeed without WeChat advertisement in China and here are some brand solidifying strategies that you should take advantage of in 2019.

What Is WeChat Marketing?

WeChat marketing is a kind of new era corporate or personal marketing model. It is an online marketing method that rises with the fiery heat of WeChat. After registering WeChat, users can form a contact with the same “friends” registered around them, the distance gap of users are mitigated. Users can also subscribe to the information they need, while the merchants can promote their products by providing the information the users look for, thus achieving peer-to-peer Marketing.

WeChat marketing is mainly embodied in the regional positioning marketing of mobile clients in IOS & Android system, or tablet. Merchants use WeChat public platform, combined with referral rate WeChat member management system to display business from WeChat Store, WeChat Membership, WeChat Push, WeChat Pay, and WeChat activity. WeChat Marketing has formed a mainstream online and offline WeChat interactive marketing method.

WeChat Marketing Strategy: Dominate Search Results with WeChat Marketing

Social search engines can provide brands with a powerful word-of-mouth effect and WeChat has a lot of potential with its Sogou search integration. An important WeChat search feature is known as brand zone search and to be active on “brand zone”, a brand needs to fulfil three main criteria: to be verified by WeChat, receive trademark protection and have WeChat Pay activated. The search function is located on the top of the WeChat search page where users can directly access official accounts, mini programs and store locations. Brand zone is a great opportunity for brands to take full control of the internal search function and offer users a quick gateway into the WeChat ecosystem considering that it is a primary source of how brands obtain followers.

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